BETTER COMPANY CAMP
The AgencyAgile methods. Ongoing training for alumni agencies and their teams.
Cohort-based practitioner and leadership training in the AgencyAgile methods — refined across 15 years and 220+ agency transformations. For alumni agencies, their people, and select new organizations.
Two tracks launching spring 2026.
FOR ALUMNI, AGENCIES, AND PRACTITIONERS
Everything you need to make an agency go better, faster, happier.
Agencies hire new people who never went through the AgencyAgile transformation. Existing teams drift. The rituals persist but the intent fades. Stand-ups become status reports. Briefings become document handoffs.
Better Company Camp creates an ongoing mechanism for AgencyAgile practitioner development and method reinforcement — without requiring a full consulting engagement every time someone needs a tune-up.
For agencies new to the AgencyAgile methods, the Camp is an accessible entry point — a way to experience what 220+ organizations have deployed, at a fraction of the cost of a full transformation.
Two AgencyAgile tracks launching
Each track runs as a multi-session series on consecutive weeks. Cohorts are intentionally mixed across alumni organizations — cross-pollination produces better learning and more candid conversation.
The AgencyAgile Check-In
- 01 Why Check-In Exists Everyone — noise, flow, and why your stand-up is broken
- 02 The Choreography Leaders & managers — roles, sequence, the three-bounce rule
- 03 What Happened When You Tried It Everyone returns — practice debrief and pattern diagnosis
- 04 Advanced Elements Leaders & managers — check-in board, day structure, diagnostics
- 05 Workshop & Integration Leaders & managers; optional for makers
The AgencyAgile Context Briefing
- 01 Why Briefings Fail Everyone — the ignorance gap, the party exercise, seven sheets
- 02 The Sheets and the Room Leaders & managers — facilitation, room dynamics, sheet details
- 03 Show Your Work Everyone returns — bring your context boards, troubleshoot together
- 04 Beyond the Briefing Leaders & managers — client-facing use, brainstorming, extensions
Who it's for
New makers at AgencyAgile alumni agencies
Hired into a team that runs the AgencyAgile methods but never taught the principles underneath. Get oriented.
PMs, AMs, and delivery leads
Responsible for facilitating or enforcing the AgencyAgile methods. Go deeper than orientation — learn the choreography.
Departments needing a refresh
The AgencyAgile methods are in place but drifting. Rituals without intent. Time for a reset and recalibration.
Non-alumni agency leadership
Experience the AgencyAgile methods before committing to a full engagement. Optional diagnostic add-on available.
THE BOTTOM LINE AND DETAILS
Pricing
Alumni Agencies
Introductory rates for the first cohorts. These will increase to retail pricing after launch.
| Tier | Introductory | Retail | Includes |
|---|---|---|---|
| Leader / Manager (per track) | $299 | $499 | All sessions |
| Maker Bundle (10 seats) | $990 ($99/seat) | $1,990 ($199/seat) | Sessions 1 & 3 per track |
| Individual Maker (promotional) | $149 | $199 | Sessions 1 & 3 per track |
Alumni Launch Bonus: AI Jack in the Box
Alumni leaders who enroll in the first cohorts receive complimentary access to AI Jack in the Box — an AI coaching tool trained on the AgencyAgile methodology. It doesn't recite principles. It diagnoses. Describe what's happening in your check-ins or briefings, and it helps you identify what's going wrong and why.
Built on the pattern library from 220+ engagements. Exclusively for AgencyAgile alumni leaders — our way of saying thank you for being part of this from the beginning.
Non-Alumni Agencies
| Tier | Price | Includes |
|---|---|---|
| Individual Leader (per track) | $998 | All sessions |
| Agency Starter Package | $3,000 | 2 manager seats + 5 maker seats |
| Diagnostic Add-On | $2,000 | Jack observes 2 live meetings + feedback |
How it works
More AgencyAgile tracks coming
Roadmapping
Visual scoping technique. Team-driven scoping, estimation, planning, and alignment.
Day Structure
Flow states, noise management, Kanban, coordination meetings, managerial check-in.
Transformation Metrics
Stages of change, pod scorecard, retrospectives. For leadership managing the transformation.
First cohorts start late April 2026 Come join us!
Custom programs available, including private, cohort, trainings, and methods coaching.
No pitch, no pressure. Just a conversation about what you're seeing.