Who we work with
Are you an Agency?
Deadline-driven, multi-client, multi-project, multi-allocated, complex, innovative, and creative?
Then you’ve found the right partner.
We’ve made over one hundred agencies into better companies…faster, and happier.
It is what we help you fix. It is who we are.
We created the proven AgencyAgile methods
We’ve expanded our toolkit and even offer customizable training for teams and project managers
Amazing Results with 170+ agencies and other complex organizations
inside
Case Studies in AgencyLand
1. Automotive Marketing Transformed with Pods and AI
Transforming collaboration + client interaction
The challenge: Almost a decade after our massive transformation at WPP’s Global Team Blue (Ford’s AOR, case study here), an agency reached out to us: their Automotive client issued a clear directive: reduce campaign development span time by 25% and lower overall labor cost. This agency’s engagement was a complex one with more than 30 client and agency stakeholders representing a range of internal functions. The agency was also expected to leverage Agile methods and integrate AI into the work.
Our Work: we saw the opportunity in this challenge to guide our clients into optimizing their supply chain relationship, restructuring the way that they thought about working, within the client, the agency, and between them as well. Our work included education, redefining process flows and team structures, and rethinking the strategic use of meetings. In addition, the agency team was piloting several AI tools for use in the relationship.
Results: within months, the first pilot had demonstrated massively reduced lag and faster work iterations and approval cycles, resulting in 40% faster delivery and reduced labor cost.
2. Helping Agency leaders transform to a powerful consultative delivery model
A journey that was begun to fix the scoping and briefing process led to a far-better way of working with clients and small pods. Success brought an acquirer.
The challenge: Like many of our 100+ agency clients, they were simply looking for a better way to control the scope of their projects with clients.
Our Work: We did our traditional trainings, the Context (Ba) briefing model, and the Collborative Roadmap scoping model, and they landed well, boosting clarity and project success rates. But one of the Co-CEO’s had another idea: what if there was a simply better way of working than the traditional “big” project? Over a several year period, we did additional trainings in management and organizational principles (many of which ended up in the book, UNMANAGED), with each iteration, the agency shifted its ways of working, eventually landing on a small pods (4-6 person) model, where the pods would work closely with client teams to quickly push through stubborn challenges.
The results: Success flowed as their reputation for strong results spread. Their industry focus broadened to include a wide range of industries and challenges. Goodbye agency world, welcome to the land of boutique consultancies. EY snapped them up a few years later.
Key AgencyAgile Methods
The Workstream Model
In complex, project-based organizations, traditional org charts and departmental silos often create artificial barriers to flow. The Workstream Model replaces rigid structures with a more adaptive, cross-functional approach — aligning people around the real path work takes from intent to outcome.
A workstream is a dynamic, multi-disciplinary team aligned around a shared objective — whether that’s a client engagement, a product launch, or an internal initiative. Instead of managing through layers, workstreams focus on:
Clarity of roles over job titles
Flow of work over formal process
Shared accountability over top-down oversight
This model reduces misalignment, eliminates handoff friction, and allows teams to operate with autonomy and cohesion. It scales with complexity — without adding managerial overhead.
The result?
Fewer meetings. Clearer decisions. Faster progress.
A company that works the way your people do.
Briefing
Alignment isn’t a document — it’s a conversation.
Most briefs are static artifacts: filled out, emailed, and quickly outdated. They often reflect what someone hopes will happen — not what’s actually possible.
At Better Company, briefing is reframed as a dynamic, collaborative process. It's where teams, leaders, and stakeholders build shared understanding around:
The intent behind the work
What success looks like
What’s known — and what’s still uncertain
A good briefing conversation reduces ambiguity, uncovers risks early, and builds trust across functions. It becomes the foundation for empowered execution — not just another form to fill out.
Scoping
Scope isn’t about control — it’s about clarity.
Traditional scoping tries to lock everything down: every task, every hour, every edge case. But in fast-moving environments, rigid scopes become obsolete before work even begins.
We treat scoping as an act of collaborative framing, not prediction. It’s about defining:
What’s in vs. out (right now)
What success requires
What flexibility we need as things evolve
By making assumptions visible and priorities explicit, scoping becomes a tool for reducing conflict, improving flow, and enabling smart decisions — without micromanagement or scope creep.