Case Studies

A closer look at our work

Some of our success stories in writing.

We’ve done amazing work with project-driven organizations like agencies, dev shops, and other client-delivery organizations

Some of our most amazing work has happened in new settings, and new challenges.

How we make Better Collaboration happen

1. Fintech “Messy real World” Real Estate Development Company

2. Automotive Marketing Transformed with Pods and AI

Transforming collaboration + client interaction

The challenge: The Automotive client issued a clear directive to their agency: reduce campaign development span time by 25% and lower overall labor cost. The agency’s engagement was a complex one with more than 30 stakeholders representing a range of internal functions. The agency was also expected to leverage Agile methods and integrate AI into the work.

Our Work: we saw the opportunity in this challenge to guide our clients into reshaping, the supply chain relationship, in restructuring, the way that they thought about working together, within the client, the agency, and between them as well. our working included education, redefining process flows, and team structures, and rethinking the strategic use of meetings. In addition, the agency team was piloting several AI tools for use in the relationship.

Results: within months, the first pilot had demonstrated massively reduced lag and faster work iterations and approval cycles, resulting in 40% faster delivery and reduce labor cost.

3. Launch and Iterate

4. Sustain and Scale

Eliminating decision and information latency within traditional business processes: 2X work velocity

The challenge: our client is in the business of professionalizing the process of acquiring, renovating, and selling of real estate properties. they had assembled an amazing collection of best practices and highly trained professionals, and were hitting great numbers. But they wondered… What aren't we seeing, what can we do better?

Our Work: we ran a set of diagnostic workshops, and very quickly narrow it into a few of their fairly complex processes, identifying root causes of rework and delays of various forms we implemented some simple shifts in the way they operate, along with simplification of some of their systems. Included in this was a broader education program for their leadership team to understand how to look at this part of their business.

Results: within nice, I like ita couple months they had slashed the span time by almost 50% netting a recurring six-figure savings on their cost of capital.

We help you launch the pod and shift to new rhythms of work: daily cadence, shared visibility, intelligent meetings, team-sourced metrics. We’re there, showing you how.

We coach leaders to reinforce and evolve the pod, using a metrics-driven regimen. Collaboration deepens. Trust builds. Productivity blossoms. The system gets stronger.

Quote Source

“It all begins with an idea. Maybe you want to launch a business.”

Quote Source

“Maybe you want to turn a hobby into something more.”

Our Methods

The Workstream Model

In complex, project-based organizations, traditional org charts and departmental silos often create artificial barriers to flow. The Workstream Model replaces rigid structures with a more adaptive, cross-functional approach — aligning people around the real path work takes from intent to outcome.

A workstream is a dynamic, multi-disciplinary team aligned around a shared objective — whether that’s a client engagement, a product launch, or an internal initiative. Instead of managing through layers, workstreams focus on:

  • Clarity of roles over job titles

  • Flow of work over formal process

  • Shared accountability over top-down oversight

This model reduces misalignment, eliminates handoff friction, and allows teams to operate with autonomy and cohesion. It scales with complexity — without adding managerial overhead.

The result?
Fewer meetings. Clearer decisions. Faster progress.
A company that works the way your people do.

Briefing

Alignment isn’t a document — it’s a conversation.

Most briefs are static artifacts: filled out, emailed, and quickly outdated. They often reflect what someone hopes will happen — not what’s actually possible.

At Better Company, briefing is reframed as a dynamic, collaborative process. It's where teams, leaders, and stakeholders build shared understanding around:

  • The intent behind the work

  • What success looks like

  • What’s known — and what’s still uncertain

A good briefing conversation reduces ambiguity, uncovers risks early, and builds trust across functions. It becomes the foundation for empowered execution — not just another form to fill out.

Scoping

Scope isn’t about control — it’s about clarity.

Traditional scoping tries to lock everything down: every task, every hour, every edge case. But in fast-moving environments, rigid scopes become obsolete before work even begins.

We treat scoping as an act of collaborative framing, not prediction. It’s about defining:

  • What’s in vs. out (right now)

  • What success requires

  • What flexibility we need as things evolve

By making assumptions visible and priorities explicit, scoping becomes a tool for reducing conflict, improving flow, and enabling smart decisions — without micromanagement or scope creep.

Don’t take our word for it, take our client’s.

StarMark

Empowered organization and operating model boosts all major metrics

Ford’s WPP Agencies

Big projects, four agencies, 800+ people, and a way of working that delights the client

Sell it

Merkle / HelloWorld

Agile hadn’t made them better, so we did, boosting margins and cient success