For leaders. For managers. For better companies.

Coaching at Better Company isn’t about “fixing” people. It’s about helping leaders and managers thrive inside complex systems — so they can unlock flow, trust, and real performance in their teams.

Leaders & Executives

(Advisory-style coaching)

We’ve worked with over 100 agency CEOs and leadership teams. What we’ve seen is clear: leaders don’t need more hustle, they need more clarity.

Our coaching helps senior leaders:

  • Break free from the “manager tax” of endless oversight

  • Make sharper decisions with less drag

  • Create space for strategy, vision, and energy

  • Lead through complexity without burning out

  • Make seamless transitions out of the business they have built

This is advisory-style coaching: candid, pragmatic, and designed to help you navigate not just organizational challenges, but personal ones.

Managers & Emerging Leaders

(Coaching for the most pivotal, and often unsupported, role in the company)

Managing doesn’t come naturally to most specialists. And yet, some of your best people will be elevated into management roles — without a roadmap.

Our coaching helps managers:

  • Understand their natural style and strengths

  • Build skills for shaping, steering, and supporting people

  • Navigate generational differences and evolving expectations

  • Develop confidence and mastery in one of the hardest jobs there is

For new managers, coaching is an accelerator. For seasoned managers, it’s a chance to reset, refine, and grow. In both cases, the ROI is huge: stronger managers mean stronger teams — and less burden on senior leaders.

Why Coaching Matters

When leaders and managers are supported, organizations change.
Decisions get clearer. Teams align faster. Energy goes up. Burnout goes down.

The investment pays back quickly — in performance, retention, and culture.

Exceptional return on investment

Multiple studies report 5×–7× ROI from coaching investments, with MetrixGlobal reporting up to 788% ROI through gains in productivity, retention, and employee engagement.

[MetrixGlobal]

High value recognized by leaders

87% of executives surveyed say coaching delivers high ROI, and 86% of companies recoup more than they spend.

[International Coaching Federation (ICF)

Real performance and behavioral change

Over 70% of coached individuals report better work performance, communication, and relationships; and 78% of executive clients rate it as impactful.

[ICF, Entrepreneur’s HQ, Institute of Coaching]

What That Means for You

Leaders break free from drag and manage less—with more clarity.

Investing in coaching is not a cost—it’s a multiplier. Stronger leaders and managers cascade better performance across teams and culture.

  • Emerging managers gain confidence and consistency.

  • Organizational alignment, focus, and energy go up; turnover and burnout go down.

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